Be 10x better
A few quotes from founders on being ten times better.
“The special sauce is not a secret. It's the usual thing: 10x. If you want a product to be sold in huge quantities with zero marketing, it has to be ten times cheaper and ten times better. As simple as that.”
On how Revolut grew to 3 million users without spending on marketing.
“My crazy, somewhat arbitrary rule of thumb is you want to have a technology that's an order of magnitude better than the next best thing… maybe an order of magnitude improvement on some key dimension.”
Amazon had ten times as many books. Paying by check on eBay took 7 to 10 days to clear; PayPal was ten times as fast.